One of the first major initiatives made by businesses
to expedite the transaction of information was Electronic Data
Interchange (EDI). The precursor to Business-to-Business (B2B)
exchanges, EDI provides a way for businesses to transfer information
to, and communicate with, other business partners using a predefined,
standard format. Established 25 years ago, EDI is popular in the industry
for the transaction of invoice data, shipping data, and a variety
of other information between firms. These information exchanges are
traditionally done over value added networks (VANs). Traditional EDI
methods now face competition from the Internet and XML - two promising
advances for the information exchange.
EDI
is a technology for facilitation of information between two established
companies. Before two companies effectively link their EDI systems,
the groups need to enjoin in a series of contracts. One set of contracts
would serve as agreements between both parties for the sale of goods.
This process, identical to non-EDI related contacts, is purely to
establish cohesion between parties. Once the groups established
their relationship, the firms would consent to EDI Trading Partner
Agreements that define relationships and responsibilities between
information transfer systems. Typically these negotiations refer
to the standards and terms for EDI interconnection. Select the links
for examples of EDI Trading Partner Agreements from Raytheon
and Alleghany
Power.
Today,
95% of the largest businesses routinely use EDI systems for simple
information transfers, such as for invoice, order, and delivery
notices.
However, the total number of businesses using EDI is a lowly 5%,
many of which have only implemented the technology because their
larger buyer required it.
To quantify, that is only about 100,000 corporations in the United
States.
EDI
has created efficiencies between supplier and buyer, especially
in the area of inventory replenishment, but there are key drawbacks
to the EDI system, as well. For instance, the price to fully implement
EDI into a company's internal systems, the only way to truly maximize
EDI's benefits, requires a specialist - something too costly for
many small businesses. Additionally, no clear EDI standard exists.
Because of that, each implementation with a new partner requires
a long negotiating period, the result of which is a Trading Partner
Agreement. Furthermore, EDI messages are transmitted primarily on
proprietary private communication links, called Value Area Networks
(VANs), which could cost tens of thousands of dollars each month
to maintain.
Newer
technology is helping to cure some of the EDI pains. Extensible
Markup Language (XML), seen by many in the 1990's as a panacea
for all data transfer problems, is readily being adopted by industries
to supplement EDI for information transaction. XML data does not
need a VAN, but instead can flow through a companies' existing Internet
link. This reduces cost and improves compatibility between firms.
Of a survey by Reed Business Information of primarily manufacturing,
service industry, wholesaling, and retail firms, 71 percent of respondents
are working with an EDI solution, but only 56 percent admit to having
interests or plans in place to deploy XML.
General Electric, which operates the largest private exchange in
the world - The GE Supplier Network - works with 36,000 suppliers
to facilitate $20 billion of expenditures. It operates on Java and
XML-based content.
Given
figures like that, it is apparent that XML will soon be making an
impact in the business procurement world. However, it is unclear
at the current state whether XML will replace EDI or if the two
technologies can peacefully coexist. Some analysts feel as though
businesses will learn to use both technologies to their advantage.
For instance, it is likely that companies will conduct business
negotiations through public or private exchange platforms powered
by XML because XML provides the flexibility needed to handle different
requests for purchase (RFPs) and requests for quotes (RFQs). But
once a deal has been agreed upon, the terms can be placed into the
EDI system for execution of large-scale transactions.
Transmitting data over EDI's private VAN link helps alleviate security
concerns. Until data communicated using XML over a public Internet
can be properly secured, EDI will still remain a key player in corporate
procurement. Virtual Private Networks (VPNs) may be one technology
added to the mix in the future to help alleviate security concerns.
Furthermore, a joint initiative by the United Nations and OASIS,
Electronic Business XML (ebXML) is currently underway to advance
e-business though open, collaborative development of interoperability
specifications and could help bring XML B2B information transfers
to the main stream.
(See http://www.ebxml.org
for more information.)
Implementing
an EDI system requires a significant investment in both hardware
and software. Because of the upfront costs, EDI is primarily an
option only for large, financially powerful firms. This creates
problems for many smaller firms who wish to perform business with
the larger companies. Leveraging their size, many large businesses
demand that smaller supplier institute an EDI system with a specific
set of protocols. This creates a burden on the smaller companies,
who have no choice but to comply if they wish to sell their goods.
In a traditional EDI system, the larger firms reap the majority
of the benefits as smaller firms are forced to comply with the demands.
However,
an Internet-based idea was, at the time, poised to help level the
playing field. Business-to-Business (B2B) exchanges, which began
to flourish in the late-1990's, are online auctions where businesses
can bid to supply services or goods that other businesses need.
It was thought that these "industrial-strength versions of
eBay,"
would make procuring business items easier, faster, and cheaper.
B2B exchanges were expected to replace the traditional means of
supply - paper catalogs and a network of sales people - while breaking
down barriers, giving the smaller suppliers and chance to compete
fairly with the bigger players. At its peak of popularity, Gartner
predicted that online B2B exchanges would be accountable for $7
trillion worth of transactions by 2004.
However,
like many in the dot.com industry, the B2B exchange market was just
one more over-hyped idea. Although nice in theory, the B2B exchanges
had some serious flaws. CIO Magazine does a wonderful job explaining
why the B2B exchange market collapsed: "they put the cart before
the horse."
B2B exchanges were bound to fail because the portal designers were
more concerned with how the exchange would function instead of how
users would take to the concept. In a traditional sense, business
transactions were always done in secrecy - deals were done in private
to prevent the competitor from gathering any knowledge about the
operations. That fact was ignored in the B2B exchanges. Buyers and
sellers were expected to communicate honestly and freely with each
other. Procurers became hesitant to participate after realizing
that this type of free sharing of information would allow competitors
to see what type of products they were attempting to acquire and
for what price. CIO Magazine's analysis of the B2B exchange fall-out
is available here.
The
San Francisco Chronicle also pointed out the flaws in the B2B industry
almost a year before CIO Magazine. They cite an inability for businesses
to work together, a lack of suppliers using the systems, a fear
of losing control of private business information, and a resistance
from buyers to try new suppliers as some of the reasons why B2B
exchanges are dying off faster than expected.
The full article can be found here.
However,
the B2B exchange concept is not what failed, just its execution.
The first round of B2B exchanges, portals that allowed multiple
suppliers to bid on multiple buyers, might have failed, but large
corporations have realized that the opportunity to save money and
create efficiencies still exist through B2B exchanges. Now a second
round of B2B exchanges, ones operated by the buyers, are emerging.
Many large businesses have designed their own B2B marketplaces,
some in cooperation with others in their industries, where suppliers
can enter to bid on projects. The result: the firm saves money on
purchases by 'webifying' their supply chain and creating additional
efficiencies.
|
|